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Lionel Richie’s fragrance withdrawn over banned chemical safety concerns

Ellie Cartwright by Ellie Cartwright
December 20, 2025
in UK Health and Safety Latest
Reading Time: 4 mins read
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Lionel Richie's fragrance withdrawn over banned chemical safety concerns

Story Highlight

– Lionel Richie’s fragrance ‘Hello’ withdrawn from stores.
– Contains banned chemical harmful to unborn babies.
– High street chain Savers Health and Beauty stops sales.
– Urgent safety warning issued by government watchdog.
– Customers advised to return products immediately.

Full Story

Lionel Richie’s ‘Hello’ Fragrance Removed from Stores Amid Safety Concerns

Lionel Richie’s signature fragrance, ‘Hello’, has been withdrawn from shelves across the UK following urgent safety alerts regarding its contents. Retailer Savers Health and Beauty took the precautionary step of halting sales of the aftershave and perfume after the Office for Product Safety and Standards (OPSS) issued a warning concerning the presence of a hazardous chemical in the products.

The specific compound at the center of the controversy is butylphenyl methylpropional, commonly known as BMHCA or lilial. This synthetic fragrance ingredient, which had previously been a staple in cosmetic formulations, has been banned in the UK and European Union since 2022 due to its potential dangers. Research has indicated that BMHCA can pose significant risks to the reproductive system and the health of unborn children, alongside causing skin irritations and allergic reactions.

As the news broke, Savers Health and Beauty confirmed that it had removed the affected items from its more than 500 outlets across the nation. Consumers who have purchased the fragrance are advised to stop using it immediately and return it for a full refund. The OPSS has been proactive in addressing the situation, stating: “The products present a serious chemical risk as they contain butylphenyl methylpropional, which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation.”

The fragrance, which is known for its complex aroma, features notes of vetiver, lavender, grapefruit, bitter orange, and mint. According to Richie, the scent was inspired by the various fragrances found in his own garden, a personal touch that he hoped would resonate with fans and fragrance enthusiasts alike. When discussing his creation during its launch in 2020, Richie remarked, “Before I had my fragrance, I would put a combination of things together. Now what I’ve done is taken those various little concoctions and put it all together. It’s not heavy, just an accent.”

Since its debut, ‘Hello’ quickly garnered attention and praise, with consumers appreciating the light and fresh qualities of the fragrance. Richie noted that receiving compliments regarding the scent’s freshness was among the highlights of sharing his creation with the public.

However, the emergence of potential health risks has overshadowed the initial excitement surrounding the product. Regulatory bodies in the UK and EU have heightened their scrutiny of cosmetic products in recent years, leading to the banning of numerous substances deemed unsafe for consumer use. This latest recall serves as a critical reminder of the importance of product safety standards and the potential hazards posed by certain chemicals.

Experts in the field of cosmetic safety stress the necessity for continuous vigilance and compliance with regulatory guidelines, particularly for products that may affect vulnerable populations such as pregnant individuals. Dr. Emma Jones, a toxicologist with extensive experience in cosmetic safety, remarked, “The safety of cosmetic products is paramount, and it is crucial for manufacturers to adhere to prevailing regulations to protect consumers.”

As this incident unfolds, consumers are encouraged to review product safety advisories and remain informed about ingredient lists, ensuring they make safe choices when it comes to personal care items. The ongoing situation with Lionel Richie’s ‘Hello’ fragrance underscores the potential risks present in even well-known consumer goods and the importance of regulatory compliance within the beauty industry.

In the wake of this incident, Savers Health and Beauty expressed its commitment to consumer safety and reiterated its process for handling recalls. “We take product safety very seriously and will continue to monitor the situation. Customers can be assured that we are working closely with relevant authorities to ensure compliance and to keep our customers safe.”

Lionel Richie, whose illustrious career has spanned decades, has often been seen as a cultural touchstone with a deep connection to his fans. His foray into the world of fragrance was aimed at harnessing that connection, encapsulating his essence into a product that reflects both his persona and artistic vision.

While the immediate focus remains on the safety of consumers who may have purchased the fragrance, there is an underlying concern for how the incident may impact Richie’s brand image moving forward. For a celebrity who has built a career on inspiring and connecting with audiences, the association with a hazardous product may necessitate strategic measures to restore consumer confidence in his future ventures.

As investigation and scrutiny continue, those affected are encouraged to remain proactive. The withdrawal of ‘Hello’ from the market is a crucial step in ensuring public safety, with officials and retailers working together to resolve any issues and maintain the integrity of consumer products.

Our Thoughts

To prevent the situation described in the article regarding Lionel Richie’s fragrance range containing a banned chemical, several key safety measures should have been implemented. Firstly, rigorous pre-market safety assessments in compliance with the Cosmetic Products Regulation (EC) No 1223/2009 could have identified the presence of butylphenyl methylpropional, which was banned due to its potential reproductive toxicity and allergenic properties. Manufacturers are responsible for ensuring that their products do not contain prohibited substances.

Additionally, ongoing monitoring and verification throughout the production process could have established compliance with relevant health and safety regulations. This precaution could help identify any non-conformities prior to products reaching consumers.

Another lesson is the importance of clear communication and labeling regarding potential risks associated with cosmetic products, ensuring consumers are fully informed about ingredient safety.

The breach of safety regulations by using a prohibited substance signifies a lapse in due diligence. Similar incidents could be mitigated through enhanced regulatory compliance checks, stricter self-regulation by manufacturers, and improved supply chain transparency within the cosmetics industry.

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Ellie Cartwright

Ellie Cartwright

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