Story Highlight
– Morrisons introduces male sanitary bins in all UK stores.
– First supermarket to meet “The Bog Standard” guidelines.
– Initiative supports men with incontinence after prostate treatment.
– Previous inclusions: stoma-friendly toilets and cancer awareness messaging.
– Aims to enhance accessibility for all customers nationwide.
Full Story
Morrisons has taken a significant step in promoting inclusivity and accessibility within its stores by becoming the first supermarket chain in the UK to implement a nationwide policy for male sanitary bins. With nearly 500 locations across the country, Morrisons has made the commitment to install these facilities in all customer restrooms, responding to the growing need to support men who experience incontinence, particularly those affected by prostate cancer treatment.
The initiative aligns with “The Bog Standard” guidelines established by phs Group in collaboration with Prostate Cancer UK. These guidelines aim to ensure that organisations provide essential support for men suffering from incontinence, a common issue affecting many post-treatment patients. Recognising the challenges faced by this demographic, Morrisons has indicated that this move follows direct feedback gathered from customers, as part of its ongoing commitment to enhance accessibility within its stores.
In recent months, Morrisons has made several strides towards improving facilities for various customer needs. Earlier in March, the supermarket announced the introduction of stoma-friendly toilets across all its outlets. Additionally, it has rolled out new messaging on its own-brand bath and shower products to better educate the public on potential cancer symptoms, enhancing early detection. These actions collectively demonstrate the supermarket’s dedication to being a leader in inclusive facilities.
The introduction of male sanitary bins is particularly essential for men, especially given that one in eight men will be diagnosed with prostate cancer during their lifetime, with the statistics being even higher among Black men, where the likelihood doubles to one in four. Early diagnosis remains critical, as many conditions, including those leading to incontinence, can be more treatable when identified promptly. Research indicates that nearly 60% of men who undergo a radical prostatectomy—a procedure that entails the removal of the prostate gland and surrounding cancerous cells—experience urinary incontinence, illustrating the dire need for adequate disposal options in public facilities.
Unfortunately, despite the prevalence of such conditions, appropriate disposal facilities in male toilets have remained scarce. Many men who face these challenges have reported feeling uncomfortable or unable to participate fully in everyday activities due to the lack of sanitary options. By addressing this gap, Morrisons aims to foster an environment where customers feel more confident and secure while shopping.
It is crucial to note that while Morrisons’ full rollout of this initiative applies to its larger supermarket formats, it does not encompass its convenience stores—Morrisons Daily—due to the limited availability of restroom facilities in some of these outlets.
David Scott, who serves as the Corporate Affairs Director at Morrisons, expressed pride in the initiative, saying: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”
Nick Ridgman, the Head of Support Services at Prostate Cancer UK, also commented on the importance of the initiative, stating, “Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men’s loos. It’s causing men stress and shame and keeping them from going out, heading to work or even doing the things they love.”
Morrisons hopes that its positive actions will lead to broader changes within the retail sector, encouraging other companies to adopt similar measures. The supermarket’s commitment to enhancing accessibility and inclusivity underpins its vision of making all customers feel welcome and supported during their shopping experiences. The initiative is seen as a people-centric approach that aligns with the brand’s efforts to create a more inclusive society.
Moreover, the company is advocating for a collective movement toward improved standards by asking the UK Government to support the “Dispose with Dignity” initiative, which aims to ensure that public restrooms provide necessary sanitary facilities. This push aligns with the broader objectives of local health agencies like the Health and Safety Executive (HSE), which has been consulted regarding updated guidelines for public restrooms.
As the rollout progresses, Morrisons is determined to set a precedent in the retail sector that prioritises customer care and dignity across all demographics, aiming to inspire further developments in public health policies related to restroom facilities nationwide. The ongoing dialogue with health organisations and customer feedback will be crucial in shaping the future of in-store facilities, ensuring that men with incontinence and similar challenges can engage confidently with their communities.
Our Thoughts
The article highlights Morrisons’ initiative to install male sanitary bins in response to customer feedback and in alignment with “The Bog Standard” guidelines. To avoid previous shortcomings in toilet facility provisions, supermarkets must proactively assess their inclusive accessibility measures, ensuring they comply with relevant regulations under the Equality Act 2010, which mandates the need for reasonable adjustments for individuals with disabilities or health conditions.
Key safety lessons include the importance of understanding the needs of all customers and the psychological impacts of inadequate facilities, which can lead to stress and social withdrawal. Companies should conduct regular risk assessments to identify potential shortcomings in their facilities, ensuring compliance with the Management of Health and Safety at Work Regulations 1999, which requires employers to identify and mitigate risks.
The absence of appropriate disposal facilities for used sanitary products in public male toilets may contribute to stigmatization, potentially breaching the regulations around equality and access. Similar incidents could be prevented by implementing comprehensive guidelines across the retail sector, advocating for the installation of necessary amenities in public restrooms, and actively engaging with relevant health organizations to ensure ongoing support and advice.




















